Job Description

Content Writer/Strategist Job Vacancy

Join our rapidly expanding team. We are looking for an experienced Content Writer/Strategist to join our Digital Marketing Department in Singapore.

Duties and responsibilities

  • Create, develop and manage content for organization’s web presence (including but not limited to, fresh and unique blog posts, pages, press releases, testimonials, FAQs, infographic content, marketing collateral)
  • Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person
  • Review existing web content and ensure that all content is up-to-date and adheres to search engine optimization (SEO) best practices and research and implement new SEO trends (modifying body copy, title, meta description)
  • Work with SEO team and help with keyword research to come up with keyword-specific content
  • Copy-edit and proofread all content
  • Work with a cross-departmental team, maintain and develop the master content calendar for all web properties
  • Oversee freelancers, including writers, copyeditors and community outreach organizers
  • Research on trending business, Singapore startup topics and keep current with government and industry updates (about company incorporation, taxation, immigration and corporate compliance) through relevant blogs and events
  • Assure web-based information is archived for future needs and reference
  • Maintain label social media pages and update label website; work with Director and Manager to development copy and creative content to drive awareness and encourage engagement with consumers
  • Monitor and manage performance on a day to day basis
  • Partner with internal teams to understand the client’s marketing goals
  • Assist in the design and implementation of tactics that deliver against client goals across search, social and display
  • Understand strategies, tools, and data that can be leveraged to make campaigns more successful
  • Performs QAs and assist in weekly reporting to ensure accuracy of data and constant optimizations
  • Handle daily campaign maintenance including bid strategies, performance tracking and pacing reports
  • Contribute to weekly, monthly, and annual client insights and strategy reports
  • Maintain current knowledge of growth and changes in the marketplace
  • Other ad-hoc duties assignments.

Requirements

We look for the following qualities in the people who join  our team:

  • Degree/Diploma in Journalism/Advertising/Mass Communications or equivalent
  • Preferably with background in Corporate Communications/PR/Marcoms
  • At least 2 years in managing content and production for high traffic websites
  • Experience with WordPress CMS (Basis knowledge of HTML is a plus)
  • Basic Adobe Photoshop / Design skills is a plus
  • Exceptional communication and organizational skills
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment
  • An excellent command of English
  • Attention to detail is a vital
  • Must be able to self-edit
  • Positive, can do attitude and be a team player

Remuneration will be commensurate with qualifications and experience.

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