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In today’s highly competitive and rapidly evolving business landscape, protecting your brand identity is crucial for long-term success. One effective way to safeguard your business is through trademark registration.

Trademark registration is a process that provides exclusive rights to the owners of registered marks. Once registered, a trademark can be used to identify goods or services as having been produced/provided by its owner – and prevent other parties from using it without permission. Registration also serves as evidence that the owner has the exclusive right to use the mark about their products or services.

By securing your brand name registration as well as your company’s name, logo, or slogan, you can establish a distinct market presence, enhance brand recognition, and prevent others from exploiting your intellectual property.

At InCorp Hong Kong, we understand the significance of trademark registration and its impact on businesses. With our team of experienced professionals, we offer comprehensive trademark registration services tailored to meet your specific needs. Whether you’re a startup, a small business, or a multinational corporation, our expertise in trademark law and local regulations allows us to guide you through the entire registration process, ensuring a seamless and efficient experience.

Download Trademark Brochure here

Benefits of trademark registration

Trademark registration offers numerous benefits to businesses, providing a solid foundation for growth and protection. Some key advantages include:

Legal Protection
Legal Protection

Exclusive Rights
Exclusive Rights

Brand Recognition and Trust
Brand Recognition and Trust

Competitive Advantage
Competitive Advantage

customized framework
Business Expansion and Licensing Opportunities

Overview of the trademark registration process

The trademark registration process typically involves the following steps:

Trademark Search A thorough search will be conducted to ensure your desired trademark is unique and not already in use by others. 
Application Preparation Preparation of the trademark application. This includes providing the necessary information, such as the mark’s description, associated goods or services, and supporting documentation.
Filing the Application  Submitting the completed trademark application to the appropriate intellectual property office or trademark authority. The application will undergo a review process to assess its compliance with the requirements and any potential conflicts.
Examination and Publication The trademark office examines the application to ensure it meets all legal requirements. If no objections or conflicts arise during the examination, the trademark will be published in an official gazette or journal, allowing third parties to oppose the registration within a specified period.
Registration and Maintenance If no opposition is raised or successfully overcome, and the trademark application meets all the criteria, the trademark will be registered. Following registration, it is essential to maintain and renew the trademark periodically to ensure its ongoing protection.

Methods of Trademark Registration

When it comes to trademark registration, there are two primary methods: direct filing and Madrid Protocol. Understanding the difference between these two approaches is essential in determining the most suitable option for your trademark protection needs. Here’s a breakdown of the key distinctions:

Direct Filing

Direct filing refers to the process of submitting a trademark application directly with the national or regional trademark office of a specific country or jurisdiction. It involves engaging local counsel or a trademark agent to handle the application process in accordance with the laws and regulations of that particular jurisdiction.

Advantages of Direct Filing

Considerations for Direct Filing

Customized Application

Direct filing allows for a tailored approach, as you can navigate the specific requirements and regulations of each jurisdiction independently.


Direct filing can be more expensive, particularly if you plan to register your trademark in multiple countries. It involves engaging local agents or attorneys and paying separate filing fees for each jurisdiction.


The direct filing process can be faster in some cases, as it eliminates the additional steps and coordination involved in the Madrid Protocol system.

Administrative Burden

Managing multiple applications, deadlines, and correspondence with various trademark offices can be complex and time-consuming.


You have the freedom to select any country or jurisdiction for trademark registration, regardless of their participation in the Madrid Protocol.

Lack of Centralised Management

With direct filing, you will need to independently handle ongoing maintenance, renewals, and updates for each registered trademark in different jurisdictions.

Madrid Protocol

The Madrid Protocol is an international treaty that simplifies the process of filing and managing trademark applications in multiple countries. It offers a centralized system administered by the World Intellectual Property Organization (WIPO).

Advantages of Madrid Protocol

Considerations for Direct Filing

Simplified Process

With the Madrid Protocol, you can file a single international application through your home country’s trademark office, known as the “Office of Origin.” This application can designate multiple member countries where you seek trademark protection.

National Examination

While the Madrid Protocol streamlines the application process, each designated country retains the right to independently examine and grant or refuse protection based on their national laws and regulations.

Cost Savings

By filing a single international application, you can potentially reduce costs compared to direct filing in each designated country.

Dependency on Home Application

The Madrid Protocol relies on the existence of a home application or registration in the Office of Origin. If the home application is refused or canceled within a certain timeframe, the international registration may also be affected.

Centralied Management

The Madrid Protocol provides a centralised platform for managing your trademark portfolio. Changes, renewals, and updates can be made through the International Bureau, simplifying administrative tasks.

Limited Country Availability

The Madrid Protocol is not universally accepted by all countries. It is crucial to check the list of member countries and confirm if your desired jurisdictions are included.

Expansion Flexibility

You have the option to add additional countries to your international registration at a later stage, allowing for flexible expansion.


The decision between direct filing and the Madrid Protocol depends on various factors, such as your budget, target countries, timeline, and level of administrative management you are comfortable with.

Consulting with a qualified trademark attorney or intellectual property professional can provide valuable insights and help you determine the most suitable approach for your specific trademark registration needs.

Why Choose InCorp Hong Kong for Trademark Registration?


  • What is the significance of registering a trademark?

  • Trademark registration offers numerous benefits, including legal protection, exclusive rights to use the mark, and the ability to enforce those rights against potential infringers. It provides a solid foundation for building brand recognition, establishing consumer trust, and preventing others from using similar marks that may cause confusion in the marketplace.
  • The length of time needed to register a trademark varies based on the jurisdiction and the application's complexity, among other things. The registration process can often be completed in a few months to a few years. The timing may be impacted by examination times, opposition actions, and any required negotiations or application modifications.
  • You can register a trademark in many countries using the Madrid Protocol or by submitting separate applications in each desired country. Through a single application, the Madrid Protocol provides a simple and affordable way to register trademarks in all of the participating nations. It's crucial to keep in mind that not all nations are signatories to the Madrid Protocol, and some jurisdictions can need unique application and registration procedures. Speak to us to find out more on this.
  • You must submit an application to the Intellectual Property Department (IPD) to register a trademark in Hong Kong. A complete description of the trademark, the applicant's information, and a list of the goods or services it covers should all be included in the application. The IPD will examine the trademark to see if it satisfies the standards for registration. If accepted, the trademark will be published for opposition purposes in the Hong Kong Intellectual Property Journal. The trademark will be registered and a registration certificate will be provided if no opposition is raised.

Contact Our Hong Kong Team

Dominic Chan

Dominic Chan

Deputy CEO

Guy Man

Guy Man


Corporate Secretarial

Becky So

Becky So

Senior Manager

Corporate Secretarial

Contact us today to schedule your initial consultation and embark on your trademark registration journey.

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